What is Vision?
In his book Traction, Gino Wickman discusses the visionary component of running a business. He explains that most entrepreneurs know their vision for the company and assume that the rest of the staff is aware of and on board with it as well.
“Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers”
If the rest of the company doesn’t understand the vision, it can frustrate leaders and confuse staff, and the visions can die out.
Making a Business Plan Efficiently
In this chapter of his book, he explains that the best way to get the company moving in the same direction is to get visions on paper to share.
A popular myth of creating a business plan is that it must be lengthy to be good. Wickman sources The One Page Business Plan by Jim Horan, where Horan deflates that myth by explaining how the simplified approach to strategic planning generally works better.
How do I get started?
I use Gino Wickman's EOS© Business Model as a tool to help you and your company decide on and write down your business strategy.
This starts with asking yourself 8 questions and filling out a VTO (Vision Traction Organizer) to clarify your vision.
What are your core values?
What is your core focus?
What is your 10-year target?
What is your marketing strategy?
What is your 3-year picture?
What is your one-year plan?
What are your quarterly rocks?
What are your issues?
Once we narrow down the answers to these questions, we can work from there to make sure you share them with your team and begin to implement them.
The best way to move forward is to discover your goals and what is holding you back.
FAQs
How do I make the time to create this plan?
Let's talk about scheduling a meeting with you and your leaders. It takes time, so normally, I recommend a 1-2 hour meeting bi-weekly until it is complete.
Once I make the plan how do I continue to apply it?
Accountability is the most important part. Hiring someone who uses this tool will help you and your team members learn to openly discuss the company's goals and direction and stay on track with short—and long-term goals.
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